Most companies do not simply have a communication strategy for fun. Although it is great if you can make it fun! Because this could mean that adopting it feels more authentic. And applying the strategy likely comes naturally for anyone who is part of the club. Together we look at the core values of your company and the people who make your efforts stand out. What is it that underpins all of these efforts? Why does everyone make their way to work every day? It is the fundamentals of your business, the reason why. Tie this in with a true strategy that feels right, and you can make great things happen.