Imagine you are strolling through the grocery store and you see a woman snapping at her husband how idiotic he is behaving. At first glance you may think that she wears the pants in their relationship and dominates her partner just like that. But if you would know the full story of their marriage and see how he grabs every opportunity to annoy her, the situation looks totally different.

Context is key.

That is why I like to consider the spectrum you are working in as broadly as possible. Although my main expertise lies in copywriting and communication strategy, I highly value to analyze specific elements such as graphic design, webcare, IT efforts and social media marketing as well. The way these are adopted can make a huge difference to the way I adapt my writing style or strategic advice to suit your core values.